Hire the One Who Sends the Certified Letter

Jim Beebe

Published on: 28/10/2026

Lift Lab founder Dan Brown talked his way onto Purdue's strength staff for free. What his path teaches owners about hiring coaches, building them and the floor.

athlete builderwin the daygym ownersolympic liftingpurdue footballstrength and conditioningwest side barbell

The Gym That Doesn't Need Your Yes

Jim Beebe

Published on: 14/10/2026

Westside Barbell's Tom Barry on telling athletes the truth, protecting what built the gym, and running the business so it never has to chase a yes.

athlete builderstrength and conditioningpower liftingwin the dayfootballwest side barbelllouie simmons